There's a lot of great stuff produced just for the web. Unfortunately there's no great way to find it all.
You can rely on your social networks but that means you'll have to wait and see what other people are posting. You can continuously watch what's popular on YouTube but you'll have to sift through a lot of nonsense before you find something that you'd want to return to week after week.
I've been waiting for a good TV Guide for the web for a long time, but so far, nothing exists. You have to know what you're looking for in order to find it. Here are some ways I find new and original content.
Podcasts: A podcast is an audio or video show that you can download to your mobile device or your computer. They became popular through iTunes but now people listen to them on their computers, through programs like Stitcher.
As the name suggests, Stitcher stitches shows together. You find shows that you're interested in, about golf or news or your favorite TV show or whatever, and subscribe to them (for free, of course). When a new show arrives, you open your account, click your favorites folder, and listen away. Stitcher works great on your computer, iPad, or any smartphone.
Podcasts are great for anyone who's not a professional broadcaster but has something interesting to say. I admit that I listen to at least an hour and a half of them every day. It's stuff that I've self selected for me, a little paranormal news, a dash of politics, some parenting, some technology, all different shows. It's like I've personalized my own radio channel.
Newscasts: If you've missed part of your favorite news broadcast you can usually find the major network news shows published for free on iTunes, Stitcher, and others. That way you can listen to Fox News Sunday while you're walking the dog.
Live Shows: There typically haven't been many live events on the web -- but that's changing too. Fox News Live is one example of original live programming for the web -- it's a great way to watch Fox News without a cable box and a television set. Facebook and Google have been getting into live events as well, a trend that's only going to grow.
Academics talk about how the web replicates the same patterns as other mediums, so there are just a few successful networks -- but the average guy doesn't really have much of a voice. I think this is because the average guy's shows are still a little too hard to find.
I challenge you try something new. Go out there today and listen to your first podcast. It doesn't matter if you're a NASCAR fan or a fisherman, you'll find dozens of shows to add to your routine. And at the risk of being slightly self promotional, I've got a few of my own that I think are pretty interesting too.
Let me know what you've discovered!