Polaroid film is back! Well, not exactly. More like re-invented by a group of engineers and devotees who leased one of Polaroid’s old film factories in Enschede, Netherlands.
Deemed The Impossible Project, the company plans to sell film compatible with old-school pop-up Polaroid cameras. Film for both the SX-70 cameras, which were made in the 1970’s, as well as more recent cameras that take 600-series type film will be available beginning March 25.
At $21 for one pack of PX 100 film, or eight black-and-white images, Polaroid enthusiasts will have prove just how much they love the instant medium. The Impossible Project also has plans to introduce color film this summer.
“What it’s all about, its not about words, it’s about taking your camera out again and just simply taking beautiful pictures,” said Florian Kaps, one of the founders of the project and an ex-Polaroid employee.
This could be good news for the 300 million still-functional Polaroid cameras and their users. The Impossible Project’s film is more expensive than original Polaroid film, which is still available on the likes of eBay and Craigslist. Once those reserves run dry, however, there will be The Impossible Project’s PX 100 film.