Twitter users will soon be able to tweet, connect and follow on everyday sites such as YouTube and eBay without having to go back to their own Twitter page.
Twitter chief executive Evan Williams said the "@anywhere" platform was a way to pull Twitter links and data on to other sites and media outlets. When it is officially launched in the coming months, Twitter users will be able to follow journalists directly from their byline, tweet about a video without leaving YouTube and discover new Twitter accounts while visiting the Yahoo home page.
With 75 million users sending 50 million tweets a day, Twitter has been seeking ways to let users do more without being hit with irrelevant tweets. By letting users follow people directly on their websites, Twitter gets more users to subscribe and the users are more likely to find interesting people to follow.
r Williams said the new feature would make it even easier for users to keep in touch with other members they are following.
"What we're doing is lowering the barriers to using Twitter," Mr Williams said. "There's something interesting on Twitter for everybody, but not everybody knows that."
It is understood larger partner companies such as MSN and Amazon.com would be made to pay to use the service on their sites.
Mr Williams unveiled the idea at the South by Southwest (SXSW) Interactive Festival in Texas, the event where he announced Twitter three years ago.