I'm floored by Qualcomm's new display technology, Mirasol.
This reflective, low-light e-reader tech could change the face, er, screen of e-readers over the next year.
Mirasol display technology relies on a field of study called biomimetics, where researchers study and mimic nature's processes and structures. Qualcomm engineers borrowed from the butterfly wing to build mirasol displays, based on a reflective technology called IMOD (Interferometric MODulation). It's extremely low power and highly reflective, meaning the display itself can be seen even in direct sunlight.
Imagine three solid weeks without recharging your device! The company boasts that its display uses a "low power, video capable, sunlight viewable, color display that will shake up the e-reader market and open new doors for publishers."
Sound like a hefty proposition? Perhaps not.
When pressed about who its partner might be in 2010, a company spokesman asked me, "You know that device that everyone reads books on? Well, it's going to be a game changer on a device we all know."
Like tens of thousands of other people, I read ebooks on a Kindle. Is the Mirasol color screen coming to a Kindle near me? One can only hope. What other eReader would someone assume I use?