Published April 20, 2010
Susan G. Komen for the Cure is finding itself in a bucket of hot … chicken.
The breast cancer charity’s decision to join forces with KFC to sell “specially designed pink buckets of grilled and Original Recipe chicken” has been met with some skepticism, The Wall Street Journal’s Health Blog reported Tuesday.
As part of the campaign, Komen will get 50 cents from every sale, with a minimum $1 million donation from KFC and a target of $8 million to fund breast cancer research and local Komen affiliates.
But as the Weighty Matters blog notes, the alliance is raising eyebrows with the decision to place the pink breast cancer awareness ribbon symbol on a bucket of fried chicken.
The American Institute for Cancer Research says there is “convincing evidence” that excess body fat ups the risk of postmenopausal breast cancer. Obesity is also tied to shorter survival for women who develop cancer. And a study published online last month in the International Journal of Obesity concludes that “obese compared with normal weight women had an 80 percent increased risk of cancer with more advanced stages.”
Andrea Rader, a Komen spokesperson, says KFC gives the charity a chance to “reach a lot of people we wouldn’t ordinarily reach” with information on breast health. “We saw this as an opportunity to engage,” she says. As for the chicken, she points to the grilled option and KFC’s veggie sides as healthful options.Source Link: Wall Street Journal