David Beckham had a security scare during a bizarre TV stunt where a presenter wearing yellow rubber gloves tried to grab his genitals.
Italian TV star Elena Di Cioccio carried out the "attack" on a stunned Beckham, 34, as part of a popular TV show called Le Iene (The Hyenas) as he gave a TV interview.
Di Cioccio ponced on the former Manchester United star who is now on loan at AC Milan saying she wanted to see "how he measured up" after it emerged he had been dropped as a Giorgio Armani underwear model by Cristiano Ronaldo.
During his two years with the Italian fashion house, England midfielder Beckham was thought to have benefited from a spot of airbrushing to accentuate his six pack — and his package.
Shortly after the campaign, in which Beckham was seen wearing a tight white pair of Armani pants, there was suspicion that he had benefited from some computer enhancement in the brief department. Although at the time his spokesman refused to comment on the reports and Armani also remained tight lipped.
Di Cioccio told viewers: "Off the pitch we have seen fascinating photographs of David Beckham in his underpants and seemingly very well endowed and even his wife says that he is well equipped and calls him Golden Balls."
"Well the image may have slipped slightly as he has been replaced in the Armani campaign by a younger footballer, Cristiano Ronaldo, but we wanted to find out if he was as well endowed as the pictures suggest or if they were touched up."
The program then cut to the outside of a smart Milan restaurant where Beckham was giving an interview to an American TV network while Di Cioccio could be seen putting on the yellow rubber gloves.
She then worked her way past the camera crew and managed to touch Beckham's testicles who jumped back with a start and looked at her stony faced before he security guards stepped in and dragged her away.
As she was led away Di Cioccio called out: "I touched it but it's small. David you have conned us all. What did you use cotton wool? It's all a trick."
An AC Milan source said: "David was not at all pleased with this stunt. He didn't know what was going on and luckily the security team stepped in and stopped her having another go."
Insiders at Le Iene said: "It was just a joke and we hope that Beckham took it in the spirit it was meant."
Le Iene is shown on Italia Uno, a TV station owned by AC Milan president and controversial Italian Prime Minister Silvio Berlusconi.
Security around Beckham has always been tight but questions will be asked as to how Di Cioccio managed to get so close — and she may well have to watch out for Victoria Beckham next time the former Spice Girl is in Milan.
A spokesman for AC Milan said: 'We are aware of the incident and we have spoken to David about it but we have no comment to make.'
On Thursday, Beckham was in training with his AC Milan teammates ahead of Sunday's crunch derby with Jose Mourinho's cross city rivals Inter — apparently none the worse following the incident.