Accenture Drops 6-Year Sponsorship of Tiger Woods

Accenture PLC is dropping its six-year sponsorship of golfer Tiger Woods the company said Sunday, following two weeks of revelations of the star golfer's alleged extramarital affairs.

"After careful consideration and analysis, the company has determined that he is no longer the right representative for its advertising," Accenture said in a statement on Sunday.

Since 2003, Accenture has tapped Woods's image as a symbol of high performance business.

"Famous not only for his success on the golf course, Tiger Woods is equally renowned for his work ethic, focus and commitment to continual improvement," Accenture's Web site once read.

Of all Woods' sponsors, Accenture has the most at stake, marketing experts have said. Woods was the centerpiece of the company's ad campaigns, which included print, cable and TV advertising in 27 countries, as well as display ads in airports.

Most ads featured an image of Woods on the golf course, along with a tagline that read: "We know what it takes to be a Tiger" or "Go on. Be a Tiger." Accenture billboards featuring Woods continued to appear in airports as of Saturday afternoon.

Accenture said it plans to "immediately transition to a new advertising campaign," scheduled to launch in 2010.

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