A Stockholm department store says it won't carry a new line of North Korean-made designer jeans because it doesn't want ties to the isolated communist nation.

PUB store spokesman Rene Stephansen says it is "a political issue that PUB doesn't want to be associated with."

The Noko Jeans line is the brainchild of three Swedish entrepreneurs who hoped to help break North Korea's isolation through increased trade with the West.

A spokesman for the retail space where Noko Jeans was selling its product says the jeans were taken off shelves early Saturday.

Noko Jeans spokesman Jacob Astrom says he regrets the decision is looking for a new shop location. The jeans will be available online.