Budget European airline easyJet has apologized for printing photographs of models posing at Berlin's Holocaust memorial in its in-flight magazine.

The airline was forced to withdraw nearly 300,000 copies of the magazine after protests over its use of the Holocaust memorial in a fashion feature.

"We realized that to hold a fashion shoot in front of the memorial was inappropriate and insensitive, and we didn't wish to offend anyone. It's not quite clear why we didn't spot it earlier," easyJet spokeswoman Samantha Day told the U.K.’s Guardian.

The photographs show models wandering through a field of 2,700 gray slabs at the memorial site.

It was published in an eight-page spread in the November issue of the magazine easyJet Traveller.

The airline pulled the images after complaints from Jewish organizations in Europe and from passengers.

Specific locations are identified in the text of the magazine. Under the headline "A Quick Guide to the Chic Side of Berlin," an accompanying article reads:

"Ravaged by war and torn in two by conflicting ideologies, Berlin may not be a picture-perfect jewel … but it's a treasure trove for the culture vulture… no visit would be complete without exploring the testaments to the city's turbulent past, such as … the Jewish Museum and the Holocaust memorial."

The director of the memorial, Uwe Neumaerker, said it had not granted permission for the photo shoot.

Ink Publishing has also issued an apology over the incident and says the article was designed to encourage people to visit the memorial.

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