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MySpace Talks Content-Sharing with Facebook

The social network wars may be over as traditional rivals Facebook and MySpace reveal they're in talks about sharing content.

Facebook says it'd be happy to feature content from MySpace now that the two are moving in different directions, according to the UK's Telegraph.

"Facebook is focussing on building the best technology which helps people share content, while at MySpace they are focussing on more a content-led strategy," Facebook's chief operating officer Sheryl Sandberg told the newspaper.

"We would like to have their content, as we already do with many other sites, shared across our network because it is good for our users."

MySpace boss Owen Van Natta — who left Facebook in April to lead News Corp's social network — confirmed the talks.

“Facebook is about core communications with your friendship network, whereas MySpace is about congregating around popular content with people who share your interests," he said, adding that partnerships would be a large part of MySpace's future.

Ms Sandberg said Facebook could use its Connect feature for users to share MySpace content, although "nothing has been formally arranged yet."

Connect allows Facebook users to discuss and share content as they are viewing it on a partner website.

MySpace recently launched a new music service in Australia — the second country to get it after the US — adding a raft of music tracks from major labels and independent aggregators. The audio tracks — which stream in full and can be playlisted on profiles — are linked to Apple's iTunes for purchase.

A spokesperson for MySpace Australia said they couldn't comment on the Facebook talks "at this stage."