Call it the highway of love.

The owner of a strategic marketing company in West Palm Beach has posted a billboard on Interstate 95 asking for "a honey."

The white lettering printed in a heart next to Tom Feltenstein's name and picture is drawing attention from drivers who pass the billboard.

Feltenstein says this is his marketing plan for a new book set to come out in a few weeks called "Lucrative Love, The Insider's Secrets to Marrying Millions."

The book gives advice on how anyone can to marry a millionaire.