The winner of an eating contest dropped dead after gorging himself on 43 cream-and-banana-stuffed pancakes.

Boris Isayev, 48, from west Russia, collapsed to his knees and died on stage after stuffing himself with pancakes in a competition to mark the end of the region’s ‘Pancake Week.'

"He had really enjoyed the pancakes but then he started foaming at the mouth and went down like a sack of stones," one witness said.

"We have seen people fainting during such contests before," she added.

The exact cause of death is not clear but doctors believe he choked after a piece of pancake got lodged in his throat.

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