Hyundai Motor Co. announced a new incentive plan Monday that would allow buyers to break contracts and return vehicles if they lose their job or income.

The program is the latest effort to win over jittery consumers as industry sales hit a two-decade low. The South Korean company is offering to cover up to $7,500 in negative equity on the lease or purchase of one of its cars or trucks.

To qualify for the giveback program, Hyundai owners must have made two scheduled payments on their loan or lease. The program covers the first 12 months of ownership.

The company would decide whether the person qualifies for the program based on his or her circumstances, then determine how much the vehicle is worth.

If buyers loses their income for reasons ranging from unemployment to death, Hyundai will allow them to return the vehicle.

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