Foiled by fruitcake!

Competitive eater Takeru Kobayashi tried to set a new fruitcake-eating record on Friday, but the dense cake did him in.

Kobayashi, known for his hot dog-eating prowess, was trying to eat at least four pounds, fourteen ounces of fruitcake in 10 minutes to break a 2001 record. He came up just short, at four pounds and eight ounces.

Click here to see video of the attempt.

Kobayashi, who admitted he had never eaten fruitcake before, said the density was a problem.

The charity event was a fundraiser for the Food Bank for New York City.