A model who was once crowned the Face of Asia plunged to her death from an apartment complex in London after splitting up with her boyfriend.

Sahar Daftary, 23, fell about 150 feet from the 12th story of the NV Buildings just before 10pm on Saturday, a set of waterfront apartments where homes have sold for over $1 million.

Daftary was at the apartment to collect her belongings after her relationship broke down with her boyfriend over the summer, reportedly after discovering that he was married. He was arrested and has been bailed.

Daftary, who won the Face of Asia contest in 2007, was also in Manchester to appear on the catwalk at a fashion show at an Indian restaurant on Saturday evening — but cancelled at the last minute saying she was sick. A friend said Daftary had the "world at her feet" but was unhappy after her break-up.

Daftary's friend, Afrah Sami, told the Manchester Evening News: "We are all shocked and devastated. Sahar was very beautiful — she loved life and she was always the centre of the party.

One police source told the newspaper: "Witnesses have said there was no shouting or ranting — just a single scream. It is being looked at as either suicide or a horrible accident."