DETROIT – Kid Rock and his "Made in Detroit" apparel line are working with Wayne State University to help start a college scholarship fund for area music students.
The Detroit clothing company will create 2,500 limited edition T-shirts bearing the school's name and the "Made in Detroit" logo, which features a factory worker in silhouette, carrying a large wrench.
The rock-rapper, whose real name is Robert Ritchie, is from the Detroit area.
Wayne State hopes to initially raise $25,000 from the T-shirt sale, university spokeswoman Francine Wunder told The Associated Press.
The "Kid Rock Scholarship" will be available for students studying the business and performance sides of music, she said.
"Detroit has incredible young talent and it's up to us to nurture that talent," Wunder said. "We want this talent to stay and develop in Detroit."
Helping Wayne State start the scholarship fund is a way for the 37-year-old Kid Rock to give back to the community, said his 40-year-old brother, Billy Ritchie.
"Detroit has been very, very good to our family," Billy Ritchie said. "This is one way he thought he could actually do something for these kids.
"If we can empower one of these kids to go and get a degree, they are going to help 10 other kids. We owe it to them."
Wayne State's marketing department developed the design for the T-shirts. They can be bought at the Barnes & Noble bookstore on the school's campus and online from "Made In Detroit" for $17.99 each.
"Made in Detroit" opened in 1991. Kid Rock bought the company about two years ago.
The musician has been toying with the idea of using the apparel line to raise money for various charities, according to Billy Ritchie.
"This is kind of like the first step in that direction," he said.
Kid Rock sent the Motor City a love letter with the Oct. 3 release of the video of his song "Rock On."
The video shot last summer offers a parade of iconic Detroit images, from the sparkling towers of the Renaissance Center to the crumbling, fenced-off remains of the Michigan Central railroad terminal.