An heir to the French fashion house Hermès accused of attacking the pilot of his plane flying from Paris to New York appeared in a U.S. court Wednesday.

Mathias Guerrand- Hermès, a polo-playing international socialite, tried to punch the captain of AirFrance 008 and also grabbed his crotch. During the fracas he became so unruly it took three attendants to restrain him, and he was handcuffed and shackled to his first-class seat.

He was arrested when the plane touched down in New York.

The 36-year-old, who is also described as a real estate investor, was sitting in first class when, about three hours into the trip and apparently under the influence of prescription drugs and a lot of alcohol, he sidled over to a woman across the aisle and sat on her armrest.

The woman woke up her husband, who asked Guerrand- Hermès to return to his seat.

In the ensuing melee, the captain came out of the cockpit to calm the men down and offered Guerrand- Hermès another seat in first class. His reaction was to punch the pilot and grab his genital area.

The pilot asked Guerrand- Hermès to behave himself, to no avail.

“I’m not going to behave”, Mr Guerrand- Hermès reportedly said.

Guerrand-Hermes was tackled by the flight crew and tied to his seat for the rest of the trip, a no doubt humiliating experience for a man who was married in 1999 in a 5-day wedding festival attended by 450 guests flown by private jets to different events in Paris and Morocco.

Click here to read more on this story from the Times of London.