Austrian fashionista “Bruno” — Sacha Baron Cohen's latest alter ego—- has caused more controversy in the fashion world after he pulled a stunt at Paris Fashion Week.

After wreaking havoc on Sept. 26 during Milan Fashion Week by invading various catwalk shows uninvited, Bruno made a very conspicuous appearance on the second row of the Jean-Charles de Castelbajac show on Friday.

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With his red thong clearly visible above his jeans, the comedian — who was virtually unrecognizable in a flamboyant leather suit, with his slicked-down hair dyed blonde and brown — sucked on Tampax, clapped along to the music and generally disgruntled the front row by continually pushing aside those sitting in front of him for a better look at the models.

Cohen tried unsuccessfully to hand a note to models parading down the runway.

While Baron Cohen did his best to steal the limelight, however, Castelbajac's girls held their own — and won a lone standing ovation from their most eccentric, and possibly biggest, new fan.