A New Zealand man has set a world record for the most bungee jumps in 24 hours, diving 103 times Friday from Auckland's Harbor Bridge.

Mike Heard set a new world mark with his 102nd jump, then made his 103rd to celebrate.

"I'm feeling pretty sore but not from anything you'd normally get from bungee, just from hitting the water," Heard said.

"Once you get over the fear, it's really, really enjoyable."

Heard broke the record of 101 jumps set in South Africa in 2002. His effort raised $3,600 for a children's cancer charity.