Ads Turn Up Heat on Name Nicole Kidman Chose for Newborn Daughter Sunday Rose

She's not even a week old, but Sunday Rose, the newborn daughter of Nicole Kidman and Keith Urban, is poised for her first traditional Aussie roast.

Quick to cash in on the controversy and confusion over the baby’s name, Australian distributors for a free-range chicken brand have turned up the heat on the star couple in a good-humored new advertising campaign.

Shelving the old concept of staying home for a lamb dinner with Kidman's ex Tom Cruise, Lilydale marketing gurus have branded their new range with the tagline: "Sunday Roast? What were Nicole and Keith Thinking?"

While Sunday Rose will be with her parents in Nashville, Tenn., when the ads go to print in national newspapers Sunday, the savvy saleswoman behind the quick-witted campaign told “Confidential” they "only wish baby Sunday Rose many happy Lilydale Sunday Roast lunches!"

"Australians are always looking for the humor in things, that's what makes our culture so fun," marketing director for Lilydale Celia Camilleri-Pace said Friday. "We just hope they see the funny side of it too."

Speculation over the origins of little Sunday Rose's given names was cleared up by the baby's maternal grandfather, Dr. Antony Kidman, days after she was born.

Her first name, Sunday, was inspired by Sidney Nolan's muse Sunday Reed, while her middle moniker was Urban's grandmother's name.

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