She's big-busted, petite, very friendly and she runs on batteries.

Sega, best known for its home video game consoles, has introduced a 15-inch tall robotic 'girlfriend' that kisses on command, with a target market of lonely adult men.

The robot, named "EMA," which stands for Eternal Maiden Actualization, is designed to pucker up for nearby human heads, entering "love mode" using a series of infrared sensors powered by battery.

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"Strong, tough and battle-ready are some of the words often associated with robots, but we wanted to break that stereotype and provide a robot that's sweet and interactive," said Minako Sakanoue, a spokeswoman for the maker, Sega Toys to Reuters news agency.

"She's very lovable and though she's not a human, she can act like a real girlfriend."

EMA can also hand out business cards, sing and dance.

Sega is hoping to sell 10,000 robotic girlfriends in it's first year and envisions a $10-billion market for artificial intelligence in a decade.

The busty bot will be available in Japan in September for around $175.