An Australian bar promotion involving a bare-chested, top hat-wearing little person walking the length of a bar pouring free booze down the throats of patrons has drawn protests from alcohol education campaigners.

The Jagermeister "Spirit Dwarf" promotion has been on one night a week at The Saint in St. Kilda, Melbourne, the Port Phillip Leader reported.

Jagermeister distanced itself from the promotion, which follows the Federal Government's campaign to clamp down on binge-drinking.

The Saint management declined to comment about whether the Wednesday party nights could contravene new laws preventing irresponsible consumption of alcohol.

Jagermeister brand manager John Howells promised to investigate, saying the stunt was "not responsible service."

Liquor Licensing Victoria spokeswoman Rebecca Harrison said the case looked like an example of irresponsible service.

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