An Indonesian businessman plans to throw $10,700 out of an airplane over the Indonesian capital this Sunday as a marketing ploy to promote his new book, The Straights Times reported.
“I want to create a rain of money in Jakarta”' author and motivational speaker Tung Desem Waringin told The Straits Times. “It's a little bit crazy, but it's marketing.”
Police spokesman Colonel I Ketut Untung told The Times that Jakarta authorities may not allow the plan to go forward for fear the stunt will draw large crowds and dangerous chaos.
Tens of millions of Indonesians live on less than $1 a day, and food and aid giveaways always draw large numbers.
Tung, 42, said he wanted to come up with an advertising campaign that “will make people happy.”
In 2005 Tung rode a horse along Jakarta's main streets, dressed as one of the country's most celebrated war heroes, to launch his first book, Reuters reported.