Keep Expectations Low

It's amazing how you can spin almost any news.

In my business, years ago, ratings were all that many people were watching your show.

Until networks that didn't have a lot of people watching their shows concentrated on the number of young people watching their shows.

I suspect when that looks bad, they'll move onto the number of insomniacs with more than two pets watching their show.

Anything that can be spun to make them look good.

I'm no stranger to this spin game myself.

As a kid, I used to warn my parents not to be too upset when my report card arrived...that there'd be a lot of "F"s there.

Lo and behold, when they saw a couple of "C"s and "D"s in there, I looked absolutely brilliant. I wasn't, but compared to what they feared, it sure seemed like I was.

I saw this in full throttle last night with Barack Obama and Hillary Clinton.

Obama saying his North Carolina win was indeed a game-changer, playing off his opponent's prediction the state really mattered.

Senator Clinton felt otherwise, insisting her narrow win in Indiana was the more important win, that since she won Pennsylvania and Obama won North Carolina, she won the rubber match.

How's that for chutzpah?


But not unprecedented.

Companies do it too, routinely bracing Wall Street analysts for a lousy quarter, then predictably beating their own lousy expectations. Everyone's happy.

So, word to the wise: Keep expectations low.

Or as my dad used to say, "Neil, stay humble. In your case, it'll come in handy."

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Neil Cavuto serves as senior vice president, anchor and managing editor for both FOX News Channel (FNC) and FOX Business Network (FBN). He is anchor of FNC's Your World with Cavuto - the number one rated cable news program for the 4 p.m. timeslot - as well as the FNC Saturday show Cavuto on Business. He also hosts Cavuto on FBN weeknights at 8 p.m. In addition to anchoring daily programs and breaking news specials on FNC and FBN, Cavuto oversees business news content for both networks and FNC's weekend business shows, including Bulls & Bears, Forbes on Fox, and Cashin' In. Click here for more on Neil Cavuto.