An animal-rights group wants to keep chickens alive and clucking by offering a $1 million prize for the creation of real poultry meat that could be mass-produced in a laboratory.

People for the Ethical Treatment of Animals says it is looking for commercially viable "in vitro chicken" — taking stem cells and growing them into poultry flesh, presumably without the feathers and bones.

The process would eliminate the need to kill chickens for their meat, the group says.

The outspoken group based in Norfolk, Va., says on its Web site that the prize would be awarded to the first people who create such a product in a large quantity and successfully sell it at a competitive price in at least 10 states before June 30, 2012.

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