The Latin Grammy Awards show is coming to Houston.
The ninth annual show, which recognizes the best in Latin music, will air live on the Univision network from the Toyota Center on Nov. 13.
The announcement was made Tuesday by Houston Mayor Bill White, Latin Recording Academy President Gabriel Abaroa and other local officials.
White said the show will be a great opportunity for the nation's fourth largest city to shine.
"It shows Houston is a city of the world, that it's a special city for the Latino population," White said, speaking in Spanish to reporters after the announcement.
Last year, the Latin Grammys were held in Las Vegas. The awards ceremony has also been held in Miami, Los Angeles and New York.
Nominations for this year's awards will be announced Sept. 10.
"Houston is an amazing city, full of life, full of arts, full of energy," Abaroa said. "It has amazing music, museums, architecture and great, great people. Five million people cannot be wrong."
U.S. Census Bureau figures show the metropolitan Houston area is home to about 5.5 million people, with estimates putting the city's Hispanic population at nearly 42 percent.
In a lighter moment during the announcement, White was handed a set of bongo drums to sign when Abaroa asked for documents that would make the deal official. After signing the drums, White politely declined when asked to salsa dance.
"I'm excited. This really helps put Houston on the map," White said, estimating the show could bring in up to $30 million in tourism and other spending.
The announcement also was attended by Matthew Knowles, father and manager of Houston-raised pop star Beyonce, and manager of the Houston-based Tejano music group La Mafia.
"The whole world will look at us," Knowles said. "This is really the first step of making entertainment part of our core here in Houston."
Last year's broadcast reached about 12 million viewers. This year's broadcast is expected to be seen in more than 100 countries.