STOCKHOLM, Sweden – Sweden's state-owned pharmacy chain Apoteket on Thursday said it plans to help satisfy Swedes by adding sex toys to its shelves.
The one-year sales trial will start in June at 50 selected Apoteket stores around the country. It was not clear what type of products would be available.
Apoteket said customer surveys had showed that many Swedes found Apoteket a natural vendor for sex-related products.
"We want to de-dramatize the use of sex help tools, and help people to a better sex life, with or without a partner," Apoteket spokeswoman Eva Fernvall said in a statement.
"We know that a good sex life is important for well-being and health and Apoteket sees this as an important part of a wider selection of health-related products and services," she said.
The selection of sex toys has been developed in cooperation with the Swedish Association for Sexuality Education.