More Men Turning to Breast ... er ... Chest Implants for Pecs of Steel

Breast implants aren't just for women anymore.

The number of men turning to plastic surgery to obtain chests of steel — think Superman or even Brad Pitt in Troy — is not only up, it's way up, according to the American Society of Plastic Surgeons.

There were 409 pectoral implant procedures performed in 2006, a 99 percent increase over 2005, the San Francisco Chronicle reports.

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"It's such a confidence booster," according to one San Francisco massage therapist who got the implants two years ago as a 40th birthday gift to himself. "I walk a little taller now. And of course you want to buy every tight white T-shirt. It's crazy," he told the Chronicle.

Pec implants, like breast implants, come in an array of sizes and surgery pricing starts at about $7,000. The massage therapist, who asked not to be identified, said he paid $12,000 and has no regrets. "People buy cars, right? People buy property. I thought, 'I'll buy a set of pecs.' Like shopping at Crate & Barrel. 'I'll take that one,' " he added.