Britain's prime minister hopes to push the nation to the forefront of global efforts to tackle climate change, calling Monday for ambitious new climate change targets for cutting carbon emissions.

Gordon Brown, making his first major speech on the environment since taking office, said he would ask a committee of advisers to consider whether Britain can meet an 80 percent cut in emissions by 2050.

"The climate change crisis is the product of many generations, but overcoming it must be the great project of this generation," Brown told a meeting of the World Wide Fund for Nature.

"While the richest countries have caused climate change, it is the poorest who are already suffering its worst effects," he said.

Brown also said Britain would encourage allies, such as the United States, to make similar pledges.

Britain has already committed to cutting carbon emissions by 60 percent of 1990 levels by 2050, though lawmakers have warned the country is likely to miss a steppingstone target of a 20 percent reduction by 2010.

Any successor pact to the Kyoto Protocol -- which set targets for industrialized nations to reduce emissions by 2012 -- must pledge to hold the rise in global average temperatures to no more than 2 C (3.6 F), Brown said.

The British leader has used talks with U.S. President George W. Bush to press Washington to accept a new global deal on reducing carbon emissions. The U.S. previously declined to sign up to the Kyoto Protocol.

"It is not overdramatic to say that the character and course of the coming century will be set by how we measure up to that challenge," Brown said.

Following talks last week with Jim Connaughton, chairman of the White House Council on Environmental Quality, climate change minister Phil Woolas said he believed Washington is "at the tipping point" of taking on a deal on emission reduction.

Brown said Britain also hopes to build one of the world's first carbon capture facilities -- a process that involves collecting carbon dioxide and pumping it in liquid form into porous rock layers underground, where it cannot contribute to trapping sunlight and warming the atmosphere.

He said he would meet business leaders to discuss phasing out single-use plastic bags and will launch an information service for homeowners, offering them tips on recycling and reducing energy consumption.

Next month, policy makers will meet in Bali, Indonesia, to discuss a successor to Kyoto. Brown hopes a new pact will include the United States, China and India.

European Union members have already agreed on action to cut greenhouse gas emissions by at least 20 percent below 1990 levels by 2020 -- or 30 percent if a global deal can be reached.