Evander Holyfield once defeated George Foreman in a battle for the world heavyweight boxing title. Now he is seeking to oust his former foe from another arena: the grilling world.

Holyfield, of Atlanta, is preparing to unveil the "Evander Holyfield Real Deal Grill," a direct competitor to Foreman's famous "Lean Mean Fat Reducing Grilling Machine," which has reportedly earned $100 million in sales since 1995.

"I've got a George Foreman grill. It's a good grill," Holyfield, 44, told the Atlanta Journal-Constitution. "But don't you think the latest grill is supposed to be the best grill?"

Manufacturer CirTran Corp., based in Utah, approached Holyfield about promoting the $99 grill after he appeared on the TV show "Dancing With the Stars" in 2005. Holyfield dons an apron in a 30-minute commercial that began airing last week describing his product's culinary and health benefits.

But Holyfield isn't done with boxing. He's jumping back into the ring Oct. 13 to fight Sultan Ibragimov at Moscow's Khodynka Ice Palace arena, part of his quest to retire as the oldest heavyweight champion.