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George Steinbrenner Unhappy With How He is Portrayed on ESPN's 'The Bronx Is Burning'

George Steinbrenner wants TV viewers to admire his cuddly side — and his good hair days.

Asked whether he likes how he's depicted on ESPN's new miniseries "The Bronx Is Burning," the New York Yankees owner joked via his publicist: "They always show me angry; they never found a softer, kinder, gentler George."

Oliver Platt plays Steinbrenner in the eight-part series, adapted from Jonathan Mahler's "Ladies and Gentlemen, The Bronx Is Burning," about the summer of 1977 and the Yankees' quest to win the World Series.

"He doesn't want to knock the guy's acting; he wants to knock his clothing and hairdo," Steinbrenner spokesman Howard Rubenstein quipped in Friday editions of Newsday.

"George's hair is more neatly trimmed," added Rubenstein. "He doesn't wear a wig; people think that because he's perfectly barbered. He doesn't have a hair out of place."