While Wal-Mart is known for dropping its prices, one West Monroe man took the ad campaign seriously when he dropped the price of a plasma television from $984 to $4.88.

Police arrested Chandon L. Simms, 23, on Tuesday at the retail store on a charge of felony theft.

According to police reports, Simms carried a 42-inch Sanyo Plasma TV to a self-checkout aisle after switching the original price tag of $984 with one for only $4.88. Wal-Mart Loss Prevention officers witnessed the alleged transaction and called police.

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When the store officers stopped Simms on his way out the door, he produced a receipt for a television purchased at the West Monroe Wal-Mart, authorities said.

Simms told officers that he purchased a TV from the West Monroe store and planned to return that one and keep the one he purchased for only $4.88 from the Monroe store. He was then arrested and booked into the Ouachita Correctional Center.