Spring is the traditional wedding-planning season, but a group of budding brides on Tuesday looked to have their cake and eat it too, descending on Times Square in a TV stunt to stuff their faces in hopes of winning $25,000 and being declared a "Bridezilla."

The Associated Press reported that Stephanie Florio, of Sayville, N.Y., was declared the winner, though it wasn't clear just how much cake she consumed.

The cakefest promoted the upcoming season premiere of the WE Network reality show "Bridezillas," which follows the lives and wedding preparations of brides-to-be who are determined to have the ideal wedding regardless of how many tantrums they must throw to achieve that dream.

According to Wikipedia, "Bridezilla" is a generic term used to describe "a difficult, unpleasant, perfectionist bride who leaves aggravated family, friends and bridal vendors in her wake."

Photo Essay: 'Bridezillas' Partake in Cake-Eating Contest