Read All About It! Content's Still King

Now, I don't know if Rupert Murdoch will get Dow Jones. I do know that he "gets" Dow Jones. By that, I mean he gets print: He doesn't think it's dead. And some smart people like him don't think it's dead either.

Smart people like Sam Zell, who apparently liked his hometown Chicago Tribune so much, he bought the company.

It's weird, because everyone's been saying newspapers are weird, that they're dead, passé, boring. Because we don't read and worse, we don't care. Gosh, they were saying that more than 20 years ago, when I started out in newspapers.

What amazes me is the people who say that base it on stories they've read — you guessed it — in the newspaper.

On the content in that newspaper. For some, valuable if you can touch it and feel it. For others, equally valuable if you can read it and scroll it.

Either way, it's content. And right now, it's king.

And those entities which successfully marry that content across a lot of platforms, well, they're royalty for which well-heeled investors will pay a royal fortune.

Not because they buy this nonsense we're turning into a nation of illiterate jerks. But precisely because they do not.

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Neil Cavuto serves as senior vice president, anchor and managing editor for both FOX News Channel (FNC) and FOX Business Network (FBN). He is anchor of FNC's Your World with Cavuto - the number one rated cable news program for the 4 p.m. timeslot - as well as the FNC Saturday show Cavuto on Business. He also hosts Cavuto on FBN weeknights at 8 p.m. In addition to anchoring daily programs and breaking news specials on FNC and FBN, Cavuto oversees business news content for both networks and FNC's weekend business shows, including Bulls & Bears, Forbes on Fox, and Cashin' In. Click here for more on Neil Cavuto.