They say your word is your bond.

Which is why I have a tough time bonding with a lot of service companies and contractors these days.

Rarely do they keep their word — at least the ones I've encountered.

The ones who say they'll call you back, but don't.

The ones who say they'll show up at a certain time, but won't.

The ones who say they'll be with you long after the sale, but forget your name within minutes of the sale.

If I've seen it once, I've seen it a thousand times: A lot of people have a lot of difficulty keeping their word.

I don't think I'm over-stating things to say it just could be the death of America — a country long known for making deals via handshakes, now increasingly defined by double-talking salesmen making deals via shakedowns: saying anything to get the deal, doing nothing to secure the deal.

That's why I'm surprised by the retailer who does call you back or the contractor who does keep to his estimate, or the utility guy who does show up on time, or calls you personally if he's running late.

I know running a business these days is tough. But treating your customers like clueless cattle is tougher. Because cattle sometimes wander —especially when they've been given a bum steer.

Watch Neil Cavuto weekdays at 4 p.m. ET on "Your World with Cavuto" and send your comments to cavuto@foxnews.com

Neil Cavuto serves as senior vice president, anchor and managing editor for both FOX News Channel (FNC) and FOX Business Network (FBN). He is anchor of FNC's Your World with Cavuto - the number one rated cable news program for the 4 p.m. timeslot - as well as the FNC Saturday show Cavuto on Business. He also hosts Cavuto on FBN weeknights at 8 p.m. In addition to anchoring daily programs and breaking news specials on FNC and FBN, Cavuto oversees business news content for both networks and FNC's weekend business shows, including Bulls & Bears, Forbes on Fox, and Cashin' In. Click here for more on Neil Cavuto.