John Edwards' campaign, reacting to derogatory comments by conservative commentator Ann Coulter — she called the former North Carolina senator and presidential hopeful a "faggot" — is trying to turn it into a rallying point for fundraising, asking supporters to donate $100,000 in "Coulter Cash."

It was unclear from the statement on the Edwards campaign Web site what the money would exactly go to, but it did address the comments directly.

"We must show that inflaming prejudice to attack progressive leaders will only backfire," the site read.

Click here to see video of Ann Coulter's comments.

It all started Friday when Coulter, who was addressing the Conservative Political Action Conference in Washington, D.C., said:

"I was going to have a few comments on the other Democratic presidential candidate John Edwards, but it turns out you have to go into rehab if you use the word "faggot," so I — so kind of an impasse, can't really talk about Edwards."

Members of the audience seemed startled, then many clapped, and she proceeded to open the floor to questions, reported EditorandPublisher.com

Democratic Party boss Howard Dean demanded that Republican presidential candidates denounce Coulter, calling her remarks "hate-filled and bigoted."

"While Democrats and Republicans may disagree on the issues, we should all be able to agree that this kind of vile rhetoric is out of bounds. The American people want a serious, thoughtful debate of the issues," the press release read.

"Republicans — including the Republican presidential candidates who shared the podium with Ann Coulter today — should denounce her hateful remarks."