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Good News for Apparel Retailers: Women Would Give Up Sex for Clothes

For most women, the choice between sex and a new wardrobe is simple — they go for the clothes.

Women on average say they would be willing to give up sex for 15 months for a closet full of new apparel, with 2 percent ready to abstain from sex for three years in exchange for new duds, according to a new survey of about 1,000 women in 10 U.S. cities.

Sixty-one percent of women polled said it would be worse to lose their favorite article of clothing than give up sex for a month. Nearly half of the women, or 48 percent, taking part in the survey by consumer products giant Unilever said their favorite article of clothing was more reliable than their man in giving them confidence and making them feel sexy.

"Some people say clothes make the man, but the right clothes can even replace him," fashion designer, stylist and TV personality Carson Kressley from the reality TV show "Queer Eye for the Straight Guy" said in a statement accompanying the poll.

The survey, which was not scientific and was conducted online, also suggested that clothes often wear better than relationships.

The average woman between 18 and 54 years of age has hung on to her favorite article of clothing for 12 and a half years, a year longer than she's held on to her longest relationship.

Almost three-quarters of respondents, or 70 percent, also said they believed in love at first sight when it came to finding the perfect article of clothing, while only 54 percent of women were as confident in spotting the right man.

The global mammoth Unilever represents brands such as Lipton, Slim Fast, Bertolli, Surf detergent, Dove and Axe.