The makers of some of your favorite childhood snacks are now marketing their sugary sweets to the over-12 demographic, due to the rise of childhood obesity.
Masterfoods, the manufacturers of popular candies such as M&Ms, Skittles, Milky Way, Kudos, Starburst, Twix, Combos and 3 Musketeers, has decided to cease global marketing to the young child market, reported Sunday by the Financial Times.
Masterfoods joins other companies, such as Cadbury Schweppes and Kraft, in initiating an age-specific advertising policy. READ MORE
FNC wants to know what YOU think — will this marketing stint decrease the widening waist lines of our youth, or does candy sell itself?
Write to us at email@example.com and tell us your opinion. Check back later to see if your comment was posted!
Here's what FOX Fans are saying:
"I think it would be wonderful if parents took responsibility for their children's' health instead of Madison Avenue. Kids are fat because their parents don't take the initiative to get them off their butts and on the soccer, football, etc. fields." — George (Evansville, IN)
"Okay, enough of the Nanny-State. The company’s decision to 'market' their product to over-12’s won’t mean a thing. Candy is candy. It’s up the parents to determine what treats their children get. Let kids be kids. Let them have their treats. Parents are perfectly capable of monitoring their children’s diets and exercise. The company’s decision to market or not to market will have no effect whatsoever." — Amy (Omaha, NE)
"Age Limit on Candy — are you crazy? Then parents become criminals whenever they give candy to their kids— why not outlaw Halloween, Easter and Valentine’s Day? Why can’t we let parents do their God-given job and raise their own children? Good grief." — Stewart (Houston, TX)
"I think that we have abdicated our responsibilities and have given the government too much power. Age limit on candy and we can not even protect them from child molesters and parental abuse. Smokers are evil and yet alcohol is advertised and sold all over the place with little or no
regard to the social implications. I say grow up America and take back your lives and the choices you make with all the consequences. If we continue to let the government make the choices we still must live with the consequences. No age limit on buying candy but make the streets safer so kids can get out and play as I did and my children did. Not a scary place with predators that my grandchildren must worry about. — Nichol (Washington)
"Yeah, right ... like this is going to work? Give me a break. Little kids look up to big kids as role models. If they see a 12-year-old eating candy, then they think it's 'cool.' The only way you can stop kids from eating so much candy is to make fruit and vegetables look like a better idea. Come on Dept. of Agriculture, start marketing fruit and vegetables in their natural state. Be real." — Leona
"I appreciate the companies and their concern but ... when did parents give away their parenthood? I only ate the candy my mom let me have. I only gained weight when my mom was no longer around to monitor my eating." — Melissa (Chattanooga, TN)
"There is no way I would support an increase in government controls. Give your children candy and they will eat. Limit the candy and they will appreciate when they do get it.I always had to ask when I was a child. Today, I feel that the parents let it be a regular habit to have candy for their children.I can't tell you when the last time I bought candy (minus the few bags for Valentine's Day.) — Patricia
"Heck No! There should be a limit that the parents give to their kids, but candy is part of being a kid!" — Michael
"Oh lets get serious! Why don't we regulate an age limit for red meat, soda, or popcorn! This whole question is ludicrous in the extreme!" — Margo (Montana)
"No we have to many laws on the books as it is. The responsibility lies on the parents to govern their children, not the government." — Jane & Jim
"Candy sells itself. If parents do not educate their children in good eating habits and the need for nutritional discipline, the situation will not change one iota. Problem is, most parents are failing the course themselves! How many families today have a balanced and nutritional home prepared meal these days? When are we going to stop blaming others for the problems we bring upon ourselves? It isn't the people selling these products that are to blame; it's those buying these products or providing the money for their purchase." — Phil (Rensselaer, NY)
"Be real. Candy sells itself. Changing the ads will not make any difference. Kids are not as active as when we were younger. Some of the problem is the internet and video games. Another problem is that it is almost too dangerous to let your kids outside anymore." — Bambi (Cove, TX)
"I think it would be wonderful if companies would stop marketing their products to children under the age of 12." — Romano (New York)
"Candy has been around for a long time and I don't remember having obesity problems when I went to school. Cut down on the Internet and computer games and get these kids outside — then you might have a chance to make a difference. I doubt very much that candy is the problem.— Bob (Ellensburg, WA)
"Like anything else, food should be taken in moderation, no matter what age you are, to prevent weight gain and obesity. Kids will eat anything they find in the cupboards when they're hungry. It depends on the parents or adults to provide kids with nutritious healthy foods. Candy ads don't really matter. Besides, candies are desserts, they're not the "real foods" that cause obesity. Another factor is inactivity. Kids and adults should be active to burn those unwanted calories that will turn into stored fats."— Jade (Arizona)