Nick Lachey strolled right through the lobby, girlfriend Vanessa Minnillo on his arm, an entourage of about a dozen in tow and a few paparazzi out front.

Terrell Owens, sporting a dark jacket and even darker glasses, smoothly made his way up a side stairway, a half-dozen bodyguards following him.

Kid Rock wound through the crowd in his usual derby-hat-and-ratty-tanktop attire and accompanied by his own guard, while Pauly Shore passed along almost unnoticed.

This is Super Bowl football weekend on South Beach, Fla., the ultimate party paradise, where flesh and flash are on display for all to see inside the clubs and outside on the beach.

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With party hosts like Jamie Foxx, Paris and Nicky Hilton, and the self-proclaimed king of South Beach, Shaquille O'Neal, you've got to be somebody or know somebody to have a shot at getting in during the Super Bowl.

The bash to be at was the Maxim party Friday. Scalpers paid up to $4,000 on the street for tickets and spectators stood 10 deep outside the Sagamore Hotel to get a glimpse of the red carpet, which was graced by the likes of Spike Lee, K-Fed, Ludacris and top-name athletes including former heavyweight champ Lennox Lewis, tennis star Andy Roddick and NFL standouts Reggie Bush, LaDainian Tomlinson and Donovan McNabb.

PHOTO ESSAY: Super Bowl XLI Scrapbook