It's a slice of heaven for hungry travelers from Mexico.
Customers of Pizza Patrón, a Texas-based chain of pizzerias geared towards the Latino community, will be able to buy their pies for a limited time with pesos as well as dollars.
"We know they come back [from Mexico] and have pesos left over. We want to be a convenient place for them to spend their pesos."
The company will accept pesos in bill form through February at each of its 59 locations, according to the Dallas Morning News, at a set conversion rate of 12 pesos per dollar, slightly higher than the rate of trading.
The program may be extended, the paper reported.
Swad told the paper he is willing to take the heat from those who might be against the program.
"We know the purity of our intention, and we're willing to take the heat when there is heat," he told the Morning News.