Eight hundred dollars. I want you to think about that figure. It's a lot of money. It's also about what the average American is spending on gifts this Christmas season -- $800.
Never -- ever -- in American history have we spent, on average, so much for gifts. Ever!
You don't hear much about that figure.
You do hear a lot about other figures. Polls, mostly, showing Americans are bummed out, not spending, not giving, not doing much of anything.
And then you hear about that figure and you start wondering, wait a minute, I thought things stunk. And you start asking yourself, says who? And you start thinking, maybe, maybe the polls are wrong, or folks are lying. Maybe they say things are bad, but buy very differently.
I don't know.
All I do know is people are spending -- a lot. On things that cost a lot, too — iPods, digital cameras, flat screen TVs.
I know, not everybody. But enough bodies to pile up early yuletide stats that would make even Santa blush.
Yes, $800 bucks is just a figure. It also figures the media would miss it. Or ignore it. Not because it isn't good news. But precisely, because it is.
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Neil Cavuto serves as senior vice president, anchor and managing editor for both FOX News Channel (FNC) and FOX Business Network (FBN). He is anchor of FNC's Your World with Cavuto - the number one rated cable news program for the 4 p.m. timeslot - as well as the FNC Saturday show Cavuto on Business. He also hosts Cavuto on FBN weeknights at 8 p.m. In addition to anchoring daily programs and breaking news specials on FNC and FBN, Cavuto oversees business news content for both networks and FNC's weekend business shows, including Bulls & Bears, Forbes on Fox, and Cashin' In. Click here for more on Neil Cavuto.