Love me slender: Candy fans are all shook up over plans by Hershey (HSY) to sell a peanut butter and banana crème version of its Reese's cup to honor The King.
The King, as in Elvis Presley.
Elvis' favorite sandwich was fried peanut butter and banana - sometimes with honey or slices of bacon added.
So in July, to mark the 30th anniversary of the rock legend's death, Hershey will introduce a limited edition of its chocolate cup featuring a layer of peanut butter and a layer of banana crème.
Heartburn hotel, you say? Perhaps, but Hershey insists that retailers are very excited about it.
"It brings The King's favorite taste of peanut butter and banana to life, and it's a fantastic way to bring two American icons together," said company spokeswoman Stephanie Moritz.
The Reese's Elvis Cup, first reported by Advertising Age, will have a picture of a young, thin Presley on the package. It will hit store shelves in time for Elvis Week in Memphis, to be held from Aug. 11 to 19.
Lifting up a tab on the wrapper will give buyers a chance to win a trip for two to Graceland, the Presley mansion in Memphis.