There are countless books and magazine articles written about how men can please women, what women really want, and what they secretly desire from their lives and relationships--and most of these writings appear to agree that love, respect, and romance are on the top of the list.
So, given the choice between being whisked away to Europe for a romantic interlude or spending the afternoon in the doctor's office, which option do you think most women would pick? You’ll be surprised. According to a recent survey, women over 30 today would rather have Botox injections than a trip to Paris!
Yes, you heard right! While the survey was a small, completely unscientific one conducted by a New York marketing firm, it does reveal an interesting trend: It seems that as women age, they are more concerned with stopping the clock than they are interested in spending a week in what most people consider the most romantic city in the world!
Our society's focus on beauty and looks, especially for women, is no big secret. But to think that women would forego Paris for a shot in the forehead, all in the name of beauty....Who would have guessed it?
We all know that as we age our priorities naturally change, and our focus in life tends to shift away from the material pleasures to the search for a more internal peace. The older we get, the more we realize that outer beauty is, and should be viewed as, secondary to inner beauty--but there’s no denying that how we are viewed by others has a close connection to how we view ourselves.
Women of all walks of life strive to retain their youthful appearance and ward off the aging process.
Plastic surgery is an exploding trend and big business. People who’ve gone "under the knife" have started "coming out of the closet," so to speak, and media coverage of celebrities and non-celebs having these surgeries is widespread. Even our TV shows reflect the popularity of anti-aging procedures: Nip/Tuck, The Swan, Extreme Makeover, etc…
But results from a survey conducted by the New York public relations firm Drum Marketing, on behalf of the Great Neck, N.Y. anti-aging medical center Mesoboutique, indicated that more women were in favor of non-surgical procedures such as Botox over surgical procedures such as facelifts. This could be an indication of growing trends in preferred anti-aging procedures among women.
Of the 175 people that were asked about their attitudes on aging and cosmetic procedures, 80 percent of women over 30 said they wanted to look younger – which is no surprise-- but only 36.5 percent said they would consider having a facelift. Fifty-five percent were interested in non-surgical procedures such as Botox and microdermabrasion.
Results collected by the American Society for Aesthetic Plastic surgery (ASAPS) report that since 1997, non-surgical procedures -- like Botox and microdermabrasion -- has increased 726 percent compared to only 119 percent for surgical procedures!
Why the switch in preference? Costs, recovery time, and risk of surgical and health complications are three big reasons. Botox is affordable, and because of this, it’s extremely popular among a broad cross section of women.
Many women said they'd also rather use more natural remedies to fight again--if they were proven to work. Botox injections seem to provide enough positive results to make this anti-aging procedure the preferred choice. Women would rather have results that are subtle enough so that they still look like themselves, only younger.
The allure of Botox lies in its non-invasiveness. There is no recovery time associated with Botox. Today’s busy schedules don’t allow for extensive recovery times. Most women are working, taking care of their families, taking the kids to soccer etc…, and can’t be out of commission for as long as it takes to recover from surgery. "Down time" is not an option for most women today.
The risks of anesthesia are another deterrent to surgery. Even with the advances in medical technology, there are still major risks associated with any surgery. With non-surgical procedures, there is no need for general anesthesia, which makes the choice easier.
Although the effects of Botox are not permanent, women don’t seem to mind repeating this procedure every 4-6 months to maintain a less wrinkled appearance. The battle against aging will never actually be won, but we seem to be getting closer to what women want or find preferable regarding anti-aging procedures.
The quest for the Fountain of Youth continues.
Dr. Manny Alvarez is the managing editor of health news at Foxnews.com, and is a regular medical contributor on the FOX News Channel. He is chairman of the Department of Obstetrics and Gynecology and Reproductive Science at Hackensack University Medical Center in New Jersey. Additionally, Alvarez is Adjunct Professor of Obstetrics and Gynecology at New York University School of Medicine in New York City.
Dr. Manny Alvarez serves as Fox News Channel's Senior Managing Editor for Health News. Prior to this position, Alvarez was a FNC medical contributor.
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