Video-Game Retailer GameStop Taking Wii Pre-Orders Friday

GameStop Corp. (GME), the biggest video-game retailer in the United States, said on Thursday it will begin accepting limited pre-orders for Nintendo Co. Ltd.'s Wii video-game console on October 13.

The company, which operates 3,600 GameStop and EB Games stores in the United States, said a $50 reservation deposit is required.

"Due to extremely limited supply, we expect to reach our limit very quickly, most likely in minutes. We will not accept additional pre-orders at that time," the company said in an e-mail.

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The company's stores on Tuesday quickly sold through the quota of pre-orders for Sony Corp.'s (SNE) new PlayStation 3 video-game console.

Severe shortages are expected for the Wii and PS3 this holiday season, as pent-up demand outstrips the companies' early ability to turn out the new devices.

Nintendo expects to supply 4 million Wii units to stores by year-end. Sony expects to ship 2 million PS3s in the same time period.

Sony is the video-game-console market leader, followed by Microsoft Corp. (MSFT) and Nintendo.