Trump, who already hosts "The Apprentice" on NBC, is shopping a prime-time reality show based on Monopoly, the classic board game all about real estate.
"I've always thought Monopoly was an amazing game and there's a lot of interest in it," Trump said Wednesday.
"Hasbro is making an updated version of Monopoly using Manhattan, and we have the right to use that [game] for the show."
Trump, who's teaming on the show with documentary filmmaker R.J. Cutler ("The War Room," "30 Days"), said Hasbro "is a partner in the deal."
It hasn't been determined where the show would be shot if Trump lands a network deal, but it's unlikely he'll appear on camera.
"Hasbro wanted me to host, but at this moment, I'm not inclined to do that," he said.