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Diane Keaton to Star in L'Oreal Ads

Diane Keaton has a new role. The Oscar-winning actress, who is 60, will star as a spokesperson for L'Oreal Paris and its brands.

She will appear in print and TV ads beginning in late summer in the U.S. for L'Oreal Paris' Age Perfect Pro-Calcium Restorative Hydrating Cream and Age Perfect Skin Supporting & Hydrating Makeup, the company announced Friday.

Carol J. Hamilton, president of the L'Oreal Paris division of L'Oreal USA Inc., said in a statement, "She's a natural beauty. Nothing artificial. And she's comfortable with who she is."

A spokeswoman for the company declined to comment on the terms of the deal.

Keaton won a best actress Oscar for 1977's "Annie Hall," and she received Oscar nominations for her roles in "Reds," "Marvin's Room" and "Something's Gotta Give."

She most recently appeared in the TV movie "Surrender Dorothy" and the 2005 film "The Family Stone."