Microsoft Corp. will release an HD DVD player for its Xbox 360 video game machine in time for the 2006 holiday season and will have 10 million of its next-generation consoles to market before its rivals debut their new systems, company executives said on Tuesday.

Microsoft (MSFT) got a head start when it released the Xbox 360 in November. Rivals Sony Corp. (SNE) and Nintendo Co. Ltd plan to debut their new gaming machines, the PlayStation 3 and the Wii, later this year.

But the PlayStation 3 due later this year will have a Blu-ray DVD player, which is a competing next-generation DVD standard to HD DVD supported by Toshiba Corp.

There will be a total of 160 titles for Xbox 360 available in time for the holidays, Peter Moore, head of Microsoft's game business, said at a press conference ahead of the Electronic Entertainment Expo this week in Los Angeles.