The creator of Spider-Man and the Incredible Hulk is on the hunt for a new superhero, and he plans to find it on reality TV.

Marvel Comics legend Stan Lee said Friday that his new reality show "Who Wants to be a Superhero?" breaks new ground.

"I've never lived in a world of reality," quipped the 83-year-old writer.

Eleven wannabe superheros — whittled down from 200 — are set to compete in the show, which is scheduled to premiere July 26 on the Sci-Fi channel. The winning superhero will be the star of a new comic book created by Lee.

The reported catch-phrase for those who don't make the cut? "Turn in your spandex!"