DETROIT – Ford Motor Co. (F) said Tuesday that its April sales fell 7 percent, dragged down by slow sales of trucks and sport utility vehicles as consumers turned to more fuel-efficient options.
Sales of Ford, Lincoln and Mercury cars rose nearly 11 percent over last April, and the company said its car-based crossover utilities saw an 8 percent rise in sales. Ford also reported the best monthly sales ever for its hybrid Ford Escape and Mercury Mariner, up 68 percent over last April, after it offered zero-percent financing on the vehicles.
But sales of trucks and SUVs were disappointing. Ford's best-selling F-Series pickups saw a 10 percent decline, while sales of the Ford Explorer SUV plummeted 42 percent.
The Associated Press reports unadjusted figures, calculating the percentage change in the total number of vehicles sold in one month compared with the same month a year earlier. Some automakers report percentages that are adjusted for the number of sales days in a month.
Ford shares rose 3 cents to $6.94 in midday trading on the New York Stock Exchange.