South Korea's Samsung Electronics Co. Ltd. said on Tuesday it has delayed the U.S. launch of its next-generation DVD player for a month, to late June, in order to complete testing.
Japan's Toshiba Corp. last week started rolling out its HD DVD format players in Japan, becoming the first company to offer next-generation optical disc players worldwide.
Samsung is rescheduling the launch of its Blu-ray standard disc player in the United States to June 25 from May 23, the company said in a statement distributed by a public relations agency.
"We still anticipate that the Samsung BD-P1000 will be the first Blu-Ray player to launch at a national level in the United Sates," Samsung said in a statement.
Japan's Sony Corp. (SNE) plans to offer Blu-ray players in the United States in July.
Blu-ray technology is competing with HD DVD in the emerging war over the next DVD standard, which offers more storage capacity for high-definition movies than the current DVD format. At stake is the $24 billion-a-year home video market.
Samsung's BD-P1000 model is expected to be sold at a $999 street price and include a memory card interface, which enables users to enjoy digital still pictures on a high-definition television.
Toshiba plans to offer two HD DVD models in the United States from April, for $799 and $499, respectively.
Shares in Samsung, the world's biggest maker of memory chips and Asia's most valuable technology company, rose 0.62 percent to 650,000 won ($669.8) by 0125 GMT, compared with the wider market's 0.25 percent gain.